Expert Marketing Director | €80-100K

We are looking for an experienced Marketing Director to accelerate our rapid growth curve as it expands into new markets and revenue streams.

Working across B2C and B2B customer segments the Marketing Director will be responsible for driving acquisition and retention strategies across new and existing markets, establishing a marketing technology framework based on automation and machine learning, and increasing customer lifetime value across all segments. 

This is an opportunity for the right candidate to play a key role in the growth journey of one of Europe’s most exciting and ecommerce success stories.

Are you the one?

Some of the position key responsibilities are:

• Delivery of B2C and B2B revenue targets within cost efficiency thresholds
• Ensuring payback of marketing spend within specified timelines
• Optimizing marketing investment to ensure appropriate ratios of customer lifetime value to CAC
• Enhancing existing marketing technology capabilities to support scalable growth
• Working with the Data Engineering team to ensure accurate attribution of marketing investment 
• Implementing robust testing frameworks and strategies
• Working closely with the Sales Director to optimise the end-to-end customer experience for B2B segments
• Working closely with strategic partners to accelerate growth of these distinct revenue streams
• Leading an experienced team of marketing professionals, scaling resources to match the aggressive growth strategy
• Building brand reputation as a growth driver across all markets

What are we looking for?

• At least 10 years’ experience working in marketing departments in high growth
• digital companies
• At least 2-5 years leading marketing teams.
• Demonstrable experience of driving marketing-led growth, including scaling hyper growth ecommerce start-ups
• Proven capability of driving successful international expansion through marketing
• Proven track record of establishing scalable, data-driven marketing strategies
• High level of proficiency in the use of data and technology to drive revenue growth
• High level of proficiency in data analytics and segmentation, with data modelling capabilities a big plus
• Proven ability of driving brand favorability
• Ability to motivate and inspire an experienced team
• Fluent in English is a must. Some interview phases will be in english. Also Spanish, Italian, Holland or France is a plus.

What we offer

• ✔️ Competitive salary package: Range: 80.000 - 100.000€
• 📙 Personal Training Budget. Up to 1000€/year training budget (certifications, conferences attendance…) for investing in your professional development. We want to help you to improve your technical skills, feel involved in the tech community, and develop your soft skills in order to lead teams or manage other stakeholders. 
• 🗺️  Languages classes on a weekly basis. Thirsty of knowledge? Learn a new language by joining our free English/Spanish/French classes. In groups of 4-5 people, you can connect and enjoy learning your favourite language with one of our great coaches. 
• 👕 Our culture is our aim to be. A young and upbeat work environment. Leave your suit behind; we’re a t-shirt and converse kind of place. 
• 🌍  International environment for developing your cross-cultural skills. A truly international team: 10 languages, 15 nationalities working in the same company. Also, our company language is English and all internal communication and open meetings are in English. 
• 💻  Configure your workstation. Whether you prefer Mac or Linux (or Windows…), 1 additional screen or 2… enjoy your brand-new work from home set-up essentials. 
• 🏡  We like overcoming barriers. Bring your talent and work from home. (After COVID situation, now we are fully remote). We are able to look for the best combination of remote and office-days. From 3 days WFH per week up to 3 days per month working in the office with your team we are happy to configure your perfect scheme. 
• ⚖️  Work-life balance. If you have kids or you want to go to the gym at the morning… Your work-life balance is really important for us! Our work-time scheme is flexible and you only need to share your preferences with your manager. We will find the best fit for you! 
• 🏐  Health and Wellness. We care about you! You can choose between the gym membership, physiotherapy sessions or private health insurance, 100% free! Also, we have psychological assistance free of charge. 
• 🏟️  Company events. Work hard, play hard! We do our best every day even in our regular team-building events. Now it will be remote but we hope to come back again! 
• 💰 Flexible Salary. We work with Cobee in order to save taxes with our reflex plan: transport, restaurant and kindergarten. 
• 💸  Great and transparent compensation policy. We included the salary ranges in all job offers in order to be clear about our expectations. In addition, we will discuss this range with you in the first recruiting call to assure that we are aligned.

About Packlink

In Packlink we want to be the fastest-growing global provider of shipping services and technology.

We are building the best shipping platform for private customers and businesses. Shipping is a complex business and small to medium businesses need a solution to the problems shipping brings into their day to day work. With our technology, SMBs can improve their shipping experience delivering a premium service to their customers

Our passion for getting shipping right led us to work in more than 10 countries supporting our customers and making their shipping operative simple and transparent.